About GOYA

The origin of "Get Off Your Attitude" (GOYA) stems from a deep personal realization about how our daily mindsets dictate our results, relationships, and overall quality of life. For years, I observed how negativity, entitlement, and self-defeating excuses held people back from reaching their true potential. I wanted to create a direct, no-nonsense philosophy that challenged individuals to stop playing the victim and start taking radical ownership of their choices. This core concept became the driving force behind my journey as an author and keynote speaker, inspiring a movement dedicated to shifting perspectives from complaint to commitment.
To understand the core of this message, the definition of Get Off Your Attitude is the intentional, active choice to abandon a negative, limiting mindset and replace it with extreme personal accountability, optimism, and proactive action. It means recognizing that while we cannot control every circumstance that comes our way, we have total control over our response to it. When you truly get off your attitude, you stop waiting for external conditions to change and start transforming your own perspective to create the life and success you desire.
Writing the book Get Off Your Attitude was a pivotal step in putting this framework into a tangible format that could reach people far beyond the stage. I wanted to provide readers with a practical roadmap to break through mental barriers, conquer adversity, and build relentless resilience. The pages are filled with real-world principles designed to challenge complacency and ignite personal growth, serving as a daily reminder that our attitude is the ultimate determinant of our altitude in life.
Today, sharing this message with the world has evolved into a comprehensive e-commerce and lifestyle brand that extends well beyond the book itself. Through apparel, hats, books, and live keynotes, the GOYA mission empowers individuals across the country to wear their mindset proudly and live with purpose. Reclaiming full ownership of these titles and expanding the brand has allowed me to connect with audiences on an even deeper level, helping others rewrite their stories and embrace a relentlessly positive approach to life.
Stay Positive,
Ryan Lowe