About Ryan C. Lowe
Keynote Speaker • Entrepreneur • Author of Get Off Your Attitude
For Ryan C. Lowe, the journey to becoming a globally recognized voice for positivity was born from the crucible of personal tragedy and professional challenge.
After surviving a near-death experience—having been shot through the chest with a 12-gauge shotgun—Ryan faced a defining crossroads that forced him to reevaluate everything he knew about resilience. It was in the aftermath of that darkness that he realized his purpose was not to merely survive, but to serve.
Throughout every trial, his faith has remained his North Star, guiding him to maintain a genuine smile and a positive attitude each and every day. Ryan firmly believes that you can achieve anything you desire in life if you choose to anchor your heart in an attitude of gratitude, and he draws his greatest strength from his unwavering love for his wife, his daughter, and his family.
That mission quickly evolved into a movement as Ryan took his message to the masses, eventually speaking before hundreds of thousands of people across the country.
Whether addressing sales groups, financial institutions, or non-profit organizations, he realized that people were starving for a practical, no-nonsense roadmap to mental toughness. This need inspired him to write Get Off Your Attitude, a book that translates his personal survival story into a tactical blueprint for overcoming fear and complacency.
The book's immediate success was a testament to its impact, with thousands of copies finding their way into the hands of individuals desperate for a change in perspective.
As his message spread, Ryan noticed that people needed more than just words—they needed a daily, physical anchor to help them stay accountable in the heat of their everyday battles.
This realization gave birth to the Get Off Your Attitude wristbands, a simple piece of gear that became a global symbol for those refusing to succumb to negativity. With thousands of these bands worn by athletes, celebrities, and everyday heroes worldwide, they have become a recognizable rallying cry for the GOYA lifestyle.
Seeing the profound impact these tools had on helping people fight their personal battles, Ryan felt called to expand his reach even further.
Opening this online store was the natural next step in Ryan's mission to provide the equipment necessary for anyone to own their mindset.
He poured his heart into curating high-quality, meaningful gear that serves as a constant reminder to stop making excuses, crush self-limiting beliefs, and execute the life you were meant to lead.
Ryan absolutely loves what he does, and every product in this store is designed to fuel your journey toward unshakable focus and success.
When you shop here, you aren't just buying gear—you are joining a community dedicated to living a positive, purpose-driven life. Ryan is honored to be in the trenches with you as you embrace the GOYA mindset and make it happen.
